Toronto Ad Campaign: Subway Riders Get to See Video of Building 7’s Collapse
WTC 7 collapse shows on 300 screens throughout Toronto subway. Watch the ad below.
ReThink911 Toronto Subway Ad
Published on Mar 17, 2014
http://ReThink911.org. This ad will appear on 300 platform screens throughout the Toronto subway system from March 17 to March 31, reaching 1.2 Toronto residents an average of 5 times each.
On March 18, 2014 the ReThink911 campaign launched its newest wave of ads in the Toronto subway system. For two weeks, 1.2 million Toronto residents will see the video of Building 7’s collapse and be directed to ReThink911.org to learn more. According to Pattison Outdoor, daily subway riders will see the ad an average of five times during the two-week period.
Toronto-Subway-ScreenThe ad blitz coincides with Richard Gage’s 3-week Canadian speaking tour, which brings him to Toronto on March 20 at Toronto University’s Innis Town Hall. To learn more and purchase tickets to an event in your city, visit ReThink911.ca.
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